Chen Jing is a Ph.D. candidate in quantitative marketing with a broad research interest in firms’ social impact. He focuses particularly on how firms establish value-based connections with their customers, investors, and other stakeholders, including through sociopolitical involvement and ESG (Environmental, Social, and Governance) practices. Methodologically, Chen employs quasi-experimental approaches to establish causal inference and leverages Natural Language Processing (NLP), including the use of Large Language Models (LLM), to gain textual insights.