Nailya Ordabayeva
Kelli Questrom Associate Professor in Marketing
Selected Research Presentations
Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong University of Science and Technology Marketing Research Camp, Hong Kong, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Hong Kong Marketing Research Seminar, Hong Kong, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, Hong Kong Polytechnic University Marketing Research Seminar, Hong Kong, 2024
Ein-Gar, D. , Levontin, L. , Ordabayeva, N. , Johar, G. , Lee, A. , Ng, S. , Puntoni, S. , Wilcox, K. Influence of a Progressively Polarized Marketplace on Consumer Behavior Roundtable, Association for Consumer Research Conference, Paris, FR, 2024
Vohs, K. , Shrum, L. , Ordabayeva, N. , Goenka, S. , Goodman, J. , Haws, K. , Malkoc, S. , Plassmann, H. , Reed, A. , Torelli, C. , Zeelenberg, M. You Are Leaving Variance on the Table: Why Consumer Researchers Should Be Studying Personality and Individual Differences Roundtable, Association for Consumer Research, Paris, FR, 2024
Rank-Christman, T. , Uduehi, E. , Ordabayeva, N. , Euh, H. , Cross, S. , Dellande, S. , Jones, A. , Turner, B. , Wooten, D. , Saint Clair, J. , Pereira, B. , Christensen, K. , Lee, A. , Trujillo Torres, L. , Brandford, T. Race as a Social Construct and its Impact on Consumption Response Roundtable, Association for Consumer Research, Paris, FR, 2024
Malkoc, S. , Ordabayeva, N. , Lowrey, T. , Urminsky, O. Staying Put or Moving: Advantages and Disadvantages, Association for Consumer Research, Mid-Career Workshop, Paris, FR, 2024
Ordabayeva, N. , Botti, S. , Chandon, P. , Chandy, R. , Morewedge, C. , Tully, S. , Cross, S. Relevance in Research – Identifying a Substantively Relevant Research Question, Association for Consumer Research, Sheth Doctoral Consortium, Paris, FR, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, BI Norwegian School of Business Marketing Research Seminar, Oslo, Norway, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, INSEAD Marketing Research Seminar, Fontainebleau, France, 2024
Cross, S. , Dellande, S. , Ordabayeva, N. , Turner, B. , Finkelstein, S. , Pereira, B. , Davis, N. , De La Rosa, W. , Jones, A. , Wooten, D. , Lee, A. , Scott, M. , Morwitz, V. The Psychological Impact of Racism and Discrimination on Consumer Well-Being Roundtable, Society for Consumer Psychology, Nashville, TN, 2024
Wolfe, S. , Ordabayeva, N. , Fair, R. , Snyderman, R. Politics & Consumers: How Do Elections, Political Polarization, and Political Instability Impact Consumer Behavior, National Association for Business Economics, Washington, D.C., 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Miami Marketing Research Camp, Miami, FL, 2024
Ordabayeva, N. Political Ideology and Consumption Behavior, Tulane University Marketing Research Seminar, New Orleans, LA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Southern California Marketing Research Seminar, Los Angeles, CA, 2023
Hussein, M. , Vohs, K. , Ordabayeva, N. , Chen, S. , Johar, G. , Kyung, E. , Malkoc, S. , McFerran, B. , Netzer, O. , Teeny, J. , Tormala, Z. , Schwarz, N. , White, K. , Wood, W. Emerging Threats to Democracy Roundtable, Association for Consumer Research, Seattle, WA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of California at Riverside Marketing Research Seminar, Riverside, CA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Texas at Austin Marketing Research Seminar, Austin, TX, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Notre Dame Marketing Research Seminar, South Bend, IN, 2023
Malkoc, S. , Ordabayeva, N. , John, E. , Kim, C. , Lisjak, M. , Cavanaugh, L. , Mittal, V. , Orhum, Y. , Zauberman, G. , Seiders, K. Political Choice Workshop, Choice Symposium, Fontainebleau, FR, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, Bayes School of Business Marketing Research Seminar, London, UK, 2023
Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. Political Ideology and Hedonic Consumption, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023
Ordabayeva, N. , Cakanlar, A. How Economic System Justification Shapes Support for P2P Providers in the Sharing Economy, La Londe Consumer Behavior Conference, Porquerolles, FR, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, Dartmouth College Marketing Research Camp, Hanover, NH, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Pittsburgh Marketing Research Camp, Pittsburgh, PA, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Florida Marketing Research Seminar, Gainesville, FL, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, Cornell University Marketing Research Seminar, Ithaca, NY, 2023
Ordabayeva, N. , Jung, J. , Fernandes, D. , Han, K. , Mittal, V. How Uncertainty Shapes Conservatives’ and Liberals’ Hedonic Consumption, Society for Consumer Psychology Conference, San Juan, PR, 2023
Ordabayeva, N. , Lisjak, M. Gender Diversity, American Marketing Association Winter Conference, Nashville, TN, 2023
Ordabayeva, N. Political Ideology and Consumption Behavior, University of Arizona Marketing Research Camp, Tucson, AZ, 2022
Ordabayeva, N. , Lisjak, M. How Political Ideology Shapes Preferences for Inferior Products, Society for Consumer Psychology Conference on Scarcity, Luxury, and Inequality, Honolulu, HI, 2022
Ordabayeva, N. , Goor, D. , Keinan, A. Status Pivoting, Society for Consumer Psychology Conference on Scarcity, Luxury, and Inequality, Honolulu, HI, 2022
Ordabayeva, N. , Desmichel, P. , Kocher, B. Disentangling Symbolic Meanings of Ephemeral and Iconic Luxury Goods, Society for Consumer Psychology Conference on Scarcity, Luxury, and Inequality, Honolulu, HI, 2022
Ordabayeva, N. Job Market Preparation, Erasmus University PhD Workshop, Virtual, 2022
Ordabayeva, N. Social Distance in Online Reviews, Reichman University Social@IDC Conference, Herzliya, Tel Aviv, 2022
Ordabayeva, N. How Political Ideology Shapes Preferences for Observably Inferior Products, Hong Kong University of Science and Technology Marketing Research Seminar, Virtual, 2022
Ordabayeva, N. Social Signaling Session Discussant, Society for Consumer Psychology Conference, Virtual, 2022
Publications
Fernandes, D., Jung, J., Ordabayeva, N. (In Press). Consumer Political Identity.”Routledge Handbook of Identity and Consumption”, Routledge
Goor, D., Keinan, A., Ordabayeva, N. (2025). “Historizing the Present: Implications for Mobilizing Consumers for Collective Action”, Journal of Consumer Psychology, 35 (1), 98-120
Kopalle, P., Burkhardt, J., Gillingham, K., Grewal, L., Ordabayeva, N. (2024). “Delivering affordable clean energy to consumers”, Journal of the Academy of Marketing Science, 52 (5), 1452-1474
Jachimowicz, J., Davidai, S., Goya-Tocchetto, D., Szaszi, B., Day, M., Tepper, S., Phillips, L., Mirza, M., Ordabayeva, N., Hauser, O. (2023). “Inequality in researchers’ minds: Four guiding questions for studying subjective perceptions of economic inequality”, Journal of Economic Surveys, 37 (5), 1534-1561
Chen, Q., Wang, Y., Ordabayeva, N. (2023). “The Mate Screening Motive: How Women Use Luxury Consumption to Signal to Men”, Journal of Consumer Research, 50 (2), 303-321
Cakanlar, A., Ordabayeva, N. (2023). “How economic system justification shapes demand for peer-to-peer providers”, Journal of Consumer Psychology, 33 (3), 602-612
Lisjak, M., Ordabayeva, N. (2023). “How Political Ideology Shapes Preferences for Observably Inferior Products”, Journal of Consumer Research, 49 (6), 1014-1031
Ordabayeva, N., Cakanlar, A., Fernandes, D. (2023). How Political Ideology Shapes Consumption Decisions.”How Political Ideology Shapes Consumption Decisions”, Cambridge University Press 331-363
Ordabayeva, N., Cavanaugh, L., Dahl, D. (2022). “The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands”, Journal of Marketing, 86 (6), 70-92
Fernandes, D., Ordabayeva, N., Han, K., Jung, J., Mittal, V. (2022). “How Political Identity Shapes Customer Satisfaction”, Journal of Marketing, 86 (6), 116-134
Ordabayeva, N., Lisjak, M., Jones, A. (2022). “How social perceptions influence consumption for self, for others, and within the broader system”, Current Opinion in Psychology, 43 30-35
Ordabayeva, N., Lisjak, M. (2022). “Perceiving, Coping with, and Changing Economic Inequality in the Marketplace”, Journal of Consumer Psychology, 32 (1), 165-174
Dubois, D., Jung, S., Ordabayeva, N. (2021). “The psychology of luxury consumption”, Current Opinion in Psychology, 39 82-87
Ordabayeva, N., Fernandes, D., Han, K., Jung, J. (2021). “How Politics Shape Consumption Behavior”, Impact@JMR
Goor, D., Keinan, A., Ordabayeva, N. (2021). “Status Pivoting”, Journal of Consumer Research, 47 (6), 978-1002
Ordabayeva, N., Chandon, P. (2020). Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing.”The Routledge Companion to Consumer Behavior”, Routledge 65-81
Davidai, S., Day, M., Goya-Tocchetto, D., Hauser, O., Jachimowicz, J., Mirza, M., Ordabayeva, N., Phillips, L., Szaszi, B., Tepper, S. (2020). “We Have a Rare Opportunity to Create a Stronger, More Equitable Society”, Behavioral Scientist
Desmichel, P., Ordabayeva, N., Kocher, B. (2020). “What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods”, Organizational Behavior and Human Decision Processes, 158 49-65
Goor, D., Ordabayeva, N., Keinan, A., Crener, S. (2019). “The Impostor Syndrome from Luxury Consumption”, Journal of Consumer Research
Ordabayeva, N. (2019). “Similar but unequal: Political polarization in the effects of perceived social similarity on support for redistribution”, Journal of Experimental Social Psychology, 84 103811-103811
Ordabayeva, N., Srinivasan, R. (2019). “The effects of salience of the sound of food on consumption”, Appetite, 138 260-268
Ordabayeva, N., Fernandes, D. (2018). “Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy”, Journal of Consumer Research, 45 (2), 227-250
Ordabayeva, N. (2018). “How Liberals and Conservatives Shop Differently”, Harvard Business Review
Ordabayeva, N., Fernandes, D. (2017). “Similarity focus and support for redistribution”, Journal of Experimental Social Psychology, 72 67-74
Chandon, P., Ordabayeva, N. (2017). Judging the Size of Food Portions and Packages: Errors and Remedies.”Reference Module in Food Science”, Elsevier 1-1
Chandon, P., Ordabayeva, N. (2017). “The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases.”, Journal of Experimental Psychology: General, 146 (2), 250-268
Ordabayeva, N., Chandon, P. (2016). “In the eye of the beholder: Visual biases in package and portion size perceptions”, Appetite, 103 450-457
Ordabayeva, N., Cavanaugh, L., Dahl, D., Azoulay, A., Coste-Maniere, I., Jurney, J., Erkhova, D. (2016). “Luxury in the Digital World: How Digital Technology Can Complement, Enhance, and Differentiate the Luxury Experience”, The Wharton Baker Retailing Center
Dubois, D., Ordabayeva, N. (2015). Social Hierarchy, Social Status and Status Consumption.”Cambridge Handbook of Consumer Psychology”, Cambridge University Press 332-367
Askegaard, S., Ordabayeva, N., Chandon, P., Cheung, T., Chytkova, Z., Cornil, Y., Corus, C., Edell, J., Mathras, D., Junghans, A., Kristensen, D., Mikkonen, I., Miller, E., Sayarh, N., Werle, C. (2014). “Moralities in food and health research”, Journal of Marketing Management, 30 (17-18), 1800-1832
Cornil, Y., Ordabayeva, N., Kaiser, U., Weber, B., Chandon, P. (2014). “The acuity of vice: Attitude ambivalence improves visual sensitivity to increasing portion sizes”, Journal of Consumer Psychology, 24 (2), 177-187
Ordabayeva, N. (2013). “How to Manage Consumers’ Packaging Impressions”, RSM Insight
Ordabayeva, N., Chandon, P. (2013). “Predicting and Managing Consumers’ Package Size Impressions”, Journal of Marketing, 77 (5), 123-137
Burroughs, J., Chaplin, L., Pandelaere, M., Norton, M., Ordabayeva, N., Gunz, A., Dinauer, L. (2013). “Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society”, Journal of Public Policy & Marketing, 32 (1), 18-31
Ordabayeva, N. (2012). “When Spending Hurts”, European Business Review
Ordabayeva, N., Chandon, P. (2011). “Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers”, Journal of Consumer Research, 38 (1), 27-41
Chandon, P., Ordabayeva, N. (2009). “Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences”, Journal of Marketing Research, 46 (6), 739-753