Trish Babb

Ms Babb brings a wealth of consumer marketing experience to her undergrad and grad courses as well as in her role guiding research assistant teams within Questrom’s Digital Business Institute.

As an experienced marketer for startups and global consumer brands, Trish has an extensive record of successful brand/product management, creative content development, and a proven ability to to drive brands forward. In addition, she brings exceptional cross-functional leadership, project management excellence, successful partner/vendor management and an infectious passion for the initiatives she works on.

Ms. Babb started her career in advertising at BBDO/NY as an account executive on award winning ad campaigns for Visa and Pepsi Brands. After a successful tenure, she switched to client-side marketing where she has held a number of roles working on globally recognized consumer brands including Hasbro, Play-Doh, Playskool, Sam Adams, Coors, Viacord, USPS and LoJack.

Ms. Babb is a proud BU alumna with an BS from the School of Communications and an MBA from Thunderbird, School of Global Management.