Curious about how Instagram can help you expand the reach of your research? Join Suzanne Whitby, founder of SciComm Success, for a 90-minute workshop on how to effectively use Instagram’s visual platform to connect with new audiences and showcase your work. Unlike X (formerly Twitter), Instagram thrives on visual communication, offering a unique way to engage people through images, videos, and reels.
This webinar will give you the tools you need to make Instagram work for you. Suzanne will cover how to create and optimize your profile, explore the three ‘C’s of planning a standout Instagram channel, and discuss tips for writing captions that capture attention. You’ll also learn about hashtag strategy, posting techniques to beat the algorithm, and how to find or create the perfect visuals for your content. Plus, she’ll share time-saving tips for managing your content so you can stay consistent without feeling overwhelmed.
View VideoAbout Strategic Communications Workshops
The Strategic Communications series is co-sponsored by BU Public Relations | Social Media and the Office of Research. From podcasting to working with the media to building an online persona, these events allow BU’s research community to hone their communication skills and promote their work. Virtual workshops are offered twice a semester and can be found in the Research How-to Workshop listings.
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