From Insight to Impact: Crafting Op-Eds That Amplify Your Expertise

Op-eds are a powerful way to translate your expertise into compelling narratives that influence public discourse. Join Mackey Strategies’ Melanie Moran for a 90-minute workshop designed to help you effectively draft and place op-eds that make an impact.

In this session, you’ll learn:

The essential elements editors seek in op-eds.

How to identify timely topics that connect your scholarship to current events.

Techniques for crafting a clear, persuasive argument in an accessible tone.

The essential structure of a successful op-ed, including engaging openings and strong conclusions.

Strategies for pitching your piece to the right publications and editors at the right time.

You’ll leave the workshop with actionable tools and insights to share your expertise with audiences far beyond the academic community. Whether you’re a first-time op-ed writer or looking to refine your approach, this session will empower you to use your voice to shape conversations that matter.

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