Position BUSSW as a Leader in Social Justice, Education, Advocacy & Research
Objectives & Tactics
Promote our innovations in research, scholarship, education, and social outcomes
- Expand work with PR agency to regularly train faculty in media relations to amplify innovations through earned media
- Create compelling content for distribution through owned and paid channels (newsletters, website, social media, etc.)
- Develop and promote strategically-focused new content vehicles (blogs, multimedia, virtual events, etc.) to showcase innovations by the entire BUSSW community (including The Center for Leadership & Innovation in Social Work & Health, The Center for Disabilities & Aging Education & Research, The Network for Professional Education, alumni, and external partners)
Attract diverse talent, funding, and community partners to the school
- Collaborate with BU Development & Alumni Relations to utilize all communications tools to strategically amplify designated funding opportunities
- Pursue strategic presence at targeted sessions and events at select conferences every year
- Develop targeted content (web page, newsletter, collateral, etc.) to reach designated community partner; collaborate with faculty to identify
Expand recruitment of students from underrepresented groups in social work to better reflect the broader community
- Develop specific marketing content that highlights the contributions of the Black, Indigenous, and People of Color (BIPOC) community within our school; audit the current state
- Develop grassroots outreach (social media strategy, customer relationship management (CRM) nurture campaigns, etc.) to the BIPOC community, and train interested faculty in social media self-promotion with particular attention to BIPOC faculty needs.
- Form advisory panel with brand ambassadors from students, staff, alumni, and faculty who work with/represent the BIPOC community to advise and review outreach efforts and represent us positively in their networks; meet 3 times per year
See Our Planning Process >
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