Hospitality Administration

School of Hospitality Administration

  • Introduction to Hospitality

    SHA HF 100

    This introductory course is open to all BU students and is the prerequisite for School of Hospitality courses. Students gain an historical perspective and identify current events and trends in lodging, restaurants, and event management. Provides an overview of the global hospitality/tourism industry, including the critical elements of managing services. The Boston market, multimedia assignments, and team-based projects are integrated into the learning environment. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Historical Consciousness, Digital/Multimedia Expression, Teamwork/Collaboration. 4 cr. Tuition: $3260

    Summer 1 (May 13-June 27)

    Summer 2 (June 30-August 15)

    BU Financial Aid: Summer Term HUB Courses

    Financial aid may be available to BU need-based scholarship recipients for certain HUB courses in summer 2025, including this one. For more information, please contact BU Financial Assistance at 617-353-2965 or finaid@bu.edu. Check out Summer 2025 HUB Course Scholarship eligibility requirements to see if you qualify.

    For information about technology requirements for online courses at Boston University, see bu.edu/online/online-learning/technology. BU Virtual can be reached at buvirtual@bu.edu or 617-358-1960 for additional information.

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  • Experience Management

    SHA HF 150

    Central to the hospitality industry is the provision of memorable, high-quality customer experiences across digital and physical touchpoints. This allows hospitality and other service organizations to turn satisfied customers into brand evangelists. This course introduces the emerging domain of customer experience management (CEM)--the discipline of understanding and managing customer interactions with the organization to improve satisfaction, loyalty, and advocacy. CEM is a unique domain that draws on practices from the fields of marketing, marketing research, technology and data science, and operations and service science, with the aim of understanding and improving customer experiences with the organization. The course covers the definitions and basic requirements of customer experience management, and also provides detailed frameworks and tools and techniques to allow students to gain proficiency in the language and practice of customer experience design and improvement. Effective Summer 2024, this course fulfills a single unit in each of the following BU Hub areas: Digital/Multimedia Expression, Social Inquiry II, Creativity/Innovation. 4 cr. Tuition: $3260

    Summer 1 (May 20-June 27)

    Summer 2 (June 30-August 8)

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