Marketing
Metropolitan College
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Ecommerce
MET AD 648
Undergraduate Prerequisites: AD 500 or equivalent, stamped approval. - Provides a detailed examination of the history of ecommerce, along with important concepts related to the ways that businesses can successfully use internet and Web technology. Students are introduced to the concepts and problems associated with electronic commerce. Topics include comparison of ecommerce procedures, payment mechanisms, applications in different industry sectors, security, and the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. The development of a WordPress-themed website is a minor feature of the course. 4 cr. Tuition: $3900
Summer 1 (May 19-June 25)
A1 (IND) Mon./Wed. 6-9:30 pm Add & Drop DatesCourse Start Date Monday, May 19, 2025 Last day to add Sunday, May 25, 2025 Last day to drop without "W" grade Saturday, May 31, 2025 Last day to drop with "W" grade Saturday, June 14, 2025 Course End Date Wednesday, June 25, 2025 Location: SOC B63 ... Open SeatsMartin ChattertonNote start dateSummer 2 (June 30-August 8)
B1 (IND) Mon./Wed. 6-9:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Tuesday, July 8, 2025 Last day to drop with "W" grade Wednesday, July 23, 2025 Course End Date Friday, August 8, 2025 Location: BRB 122 ... Open SeatsMartin Chatterton -
Marketing Analytics
MET AD 654
Prereq: (MET AD 100 & MET ADR 100 & MET AD 571). Examines the foundations of modern marketing analytics and offers students the opportunity to develop their abilities to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. Explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the-art statistical and analytics tools. Students gain a basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. Python, R, SQL, and Power BI software are used in this course. 4 cr. Tuition: $3900
Summer 1 (May 19-June 25)
A1 (IND) Mon./Wed. 6-9:30 pm Add & Drop DatesCourse Start Date Monday, May 19, 2025 Last day to add Sunday, May 25, 2025 Last day to drop without "W" grade Saturday, May 31, 2025 Last day to drop with "W" grade Saturday, June 14, 2025 Course End Date Wednesday, June 25, 2025 Location: HAR 408 ... Open SeatsTianhuai MaNote start date -
Innovative Marketing Techniques
MET AD 737
Provides a theoretical understanding of the internet marketplace, which is necessary to adapt to its many changes. Equips students with the skills needed to perform vital daily functions. Includes discussions of both business-to-business (B2B) and business-to-consumer (B2C) and examines marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4 cr. Tuition: $3900
Summer 1 (May 20-June 27)
A1 (IND) Tues./Thurs. 6-9:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: CDS 262 ... Open SeatsMegan Trainor -
Market and Economic Research and Analysis
MET AD 856
Provides a comprehensive overview of market and economic research and analysis, their key concepts, process description, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Students gain an appreciation for some of the breadth and depth of this subject and its significance for the business enterprise--both from start-up entrepreneurship as well as from an established business organization. The structure of the course is based on the six steps of the market research process: problem definition; development of an approach to the problem; research design formulation; fieldwork and data collection; data preparation and qualitative and quantitative analysis; report preparation and presentation. 4 cr. Tuition: $3900
Summer 2 (June 30-August 8)
B1 (IND) Tues./Thurs. 6-9:30 pm Add & Drop DatesCourse Start Date Monday, June 30, 2025 Last day to add Monday, July 7, 2025 Last day to drop without "W" grade Tuesday, July 8, 2025 Last day to drop with "W" grade Wednesday, July 23, 2025 Course End Date Friday, August 8, 2025 Location: BRB 122 ... Open SeatsValorie Luther
Questrom School of Business
Questrom School of Business-Undergraduate
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Principles of Marketing
QST MK 200
Open only to non-Questrom students. Marketing elective for Business minors. How is it that some products succeed and some fail' In many instances, the difference is in their marketing. The course examines key areas of marketing including product development, advertising, promotions, pricing, and channels. It uses a combination of in-class exercises, real world examples, cases, lecture, and discussion. 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Mon./Wed. 9 am-12:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: HAR 306 ... Open SeatsJonathan Hibbard -
Advertising in the Digital Age
QST MK 469
Undergraduate Prerequisites: (QSTMK323) - Prereq: (QST MK 323). Advertising has changed in the age of digital media with companies realizing the importance of traditional media as well as owned media, paid media, and earned media. This course focuses on developing an advertising strategy that integrates traditional and digital advertising media for efficient and effective communication. Topics include trends and practices associated with media planning and buying across the various media platforms as well as advertising creative best practices. Also examines how to measure the effectiveness of a firm's advertising to gain insights into brand performance. A combination of cases, readings, and projects guides the student to a thorough understanding of advertising. 4 cr. Tuition: $3260
Summer 1 (May 20-June 27)
A1 (IND) Tues./Thurs. 9 am-12:30 pm Add & Drop DatesCourse Start Date Tuesday, May 20, 2025 Last day to add Tuesday, May 27, 2025 Last day to drop without "W" grade Tuesday, May 27, 2025 Last day to drop with "W" grade Thursday, June 12, 2025 Course End Date Friday, June 27, 2025 Location: HAR 408 ... Open SeatsDeborah Utter -
Engaging Consumers in a Digital World
QST MK 845
Graduate Prerequisites: (QSTMK723 OR QSTMK724) - Grad Prereq: (QST MK 723 or QST MK 724). Digital technologies have transformed the marketing communications paradigm and the consumer decision-making process. In particular, within this new paradigm, consumers are more likely to learn about new products and services from other consumers via online word-of- mouth and have more power to co-create products, experiences, and brand meaning with manufacturers and service providers. This course examines the implications of these changes for marketers. Specifically, the course examines how digital technology can be used (a) to engage consumers prior to purchase; (b) to enhance and augment the consumption experience; and (c) to build ongoing and long-lasting relationships with consumers post-purchase. These topics are explored using case studies and a client-based project, as well as a final exam. 3 cr. Tuition: $6249
Summer 1 (May 19-July 2)
A1 (IND) Fri. 6:30-9:15 pm Add & Drop Dates(IND) Mon./Wed. 6:30-9:15 pmCourse Start Date Monday, May 19, 2025 Last day to add Sunday, May 25, 2025 Last day to drop without "W" grade Saturday, May 31, 2025 Last day to drop with "W" grade Saturday, June 14, 2025 Course End Date Wednesday, July 2, 2025 Location: HAR 310 ... Open SeatsNonstandard course dates. Also meets on Friday, May 30 -
Brand Management
QST MK 854
Graduate Prerequisites: (QSTMK723 OR QSTMK724) - Grad Prereq: (QST MK 723 or QST MK 724). This is a course about branding, and the ways that brands acquire and sustain value in the marketplace. Cases, readings, in-class discussions, and team/individual assignments are designed to provide: an appreciation of the strategic discipline of branding and its role in creating shareholder value; an understanding of brands as co-creations of consumers, marketers, and cultures, and brand management as a collaborative process of meaning management; a sound foundation in consumer-brand behavior to inform brand decisions; and a capacity to think creatively and precisely about the strategies and tactics involved in building, leveraging, defending, and sustaining strong brands. Select topics may include brand equity, brand (re)positioning, brand relationships, brand loyalty, brand community, open source branding, branded entertainment and other cultural branding strategies, internal branding, brand architecture design and portfolio strategy, brand leverage and extensions, brand metrics, crisis management, and brand stewardship. A team-based brand planning project or series of data-driven applications weaves content throughout the course and, when possible, involves a live client problem. Guest speakers from branding services, consulting, and practice provide insights throughout. While this course has obvious relevance for those contemplating brand management careers in product or service markets, it is appropriate for a range of future professionals within for-profit and not-for-profit B2C and B2B worlds, and others who share a simple passion for branding. 3 cr. Tuition: $6249
Summer 2 (July 8-August 21)
B1 (IND) Tues./Thurs. 6:30-9:15 pm Add & Drop DatesCourse Start Date Tuesday, July 8, 2025 Last day to add Monday, July 14, 2025 Last day to drop without "W" grade Sunday, July 20, 2025 Last day to drop with "W" grade Sunday, August 3, 2025 Course End Date Thursday, August 21, 2025 Location: HAR 322 ... Open SeatsKim Donlan
Candidates for the MBA at Boston University are given first consideration for enrollment in the graduate courses offered by the Questrom School of Business.
Students currently matriculated as candidates for other graduate degrees offered by Boston University (including Metropolitan College on a case-by-case basis), visiting MBA students from other AACSB accredited institutions, and MBA alumni from Questrom or another AACSB accredited institution may be granted permission to enroll on a space available basis, provided that they meet criteria established by the Questrom School of Business for registration as cross enrolled students and the student fills out the appropriate cross enrollment application. All students must meet the prerequisites established for enrollment in advanced courses. Cross enrollment applications can be obtained from the Questrom School of Business Graduate Center, 595 Commonwealth Avenue, Room 115 (617-353-2673).
Summer 1 classes begin Monday, May 19 and end Thursday, July 3. Summer 2 classes begin Monday, July 7 and end Thursday, August 21. There are no class sessions on Memorial Day (Monday, May 26), Juneteenth (Thursday, June 19), or Independence Day (Friday, July 4). Thursday, July 3, is a regular class meeting day for the Tue./Thu. courses listed on this page. Please note classes may run on a nonstandard schedule, with some Friday classes scheduled to take place.
Required Courses
Cohorted Professional Evening MBA (PEMBA) students take required courses with their cohort groups. Self-paced PEMBA students should be sure to follow the prerequisites when scheduling their core courses:
QST AC 711 Financial Reporting and Control*
*Not offered in summer 2025QST BE 721 Economics and Management Decisions
QST FE 722 Financial Management
QST MK 724 Marketing Management
QST MO 712 Managing Organizations and People*
QST OM 726 Creating Value through Operations and Technology
QST QM 717 Data Analysis for Managerial Decision-Making
QST SI 751 Competition, Innovation, and Strategy