Remi Trudel

My research interests focus on consumer well-being. Specifically, I explore three consumer behaviors that I believe are destructive and unsustainable with the objective of understanding the psychological underpinnings of these behaviors. Over the past half-century, we’ve seen consumption behavior affect large-scale environmental issues such as pollution and climate change. We’ve also seen consumers’ poor dietary choices contribute to increasing healthcare costs and death rates and we’ve witnessed consumer credit card debt in America increase to over 800 billion with destructive effects on the economy and consumer health. My research agenda is driven by a desire to understand consumer decision making in these three substantive areas – sustainability, health and diet, and personal finance – so as to provide consumers, marketers, and policy makers with the means to make better, more sustainable decisions for themselves, society, and the environment. My research has been covered on NPR, in The Wall Street Journal, The New York Times, The Washington Post, Scientific American, The Atlantic, The Globe and Mail, Science 2.0, and many other regional news outlets. Read more.