Social Media Management
- Starts:
- 9:00 am on Monday, April 3, 2017
- Ends:
- 5:00 pm on Wednesday, April 5, 2017
- URL:
- http://www.bu.edu/questrom/executive-education/programs-for-individuals/social-media-management/
In this course, you will evaluate your company’s social media strategy in the larger overall marketing context. In addition, you will develop recommendations for managing social media, including an organizational structure, marketing strategy, and social media policy. By the end of this course, you will know how to maximize the impact of social media for your company.