The Future of Hospitality Starts Here

Boston University’s School of Hospitality Administration (SHA) is changing the way the world looks at hospitality.  

Yes, hospitality began with hotels, restaurants, travel and tourism—vital components of the hospitality industry worth billions. But what about sports and entertainment venues? Doctors’ offices and healthcare facilities? Retail and so much more? Hospitality can make a real difference in any organization where people and profit matter. 

Located in one of the world’s leading hospitality hubs, SHA empowers students to concept, engineer, and implement experiences that are innovative by making them meaningful and memorable to their audiences. We call this Experience Innovation. 

Our academic programs, immersive learning opportunities, research initiatives, industry engagement, and vibrant culture all focus on understanding human interaction to achieve individual, organizational, and societal goals. 

 

 

An Entirely Different Direction

At Boston University’s School of Hospitality, we invite students to Experience Innovation in the way we define and teach hospitality. By exploring a wide range of disciplines—from human behavior and leadership to branding, event management, real estate and hotel investment, and beyond—our students are equipped to become the next generation of leaders in the hospitality industry.

If you’re the kind of person who isn’t afraid to look at things differently, likes to think big and be bold, and wants to make a difference in this world—you just might be an Experience Innovator.

Our Undergraduate Programs

Whether you choose Hospitality Administration or Hospitality and Communication, you’ll learn from the best, gain hands-on industry involvement and Experience Innovation.

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Our Graduate Programs

Use Experience Innovation to advance your career with a Master of Management in Hospitality, Master of Science in Hospitality Real Estate, or Master of Science in Hospitality Management.

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Featured News

April 3, 2025
[MySouthEnd.com] South Ender, Meet Boston President & CEO Receives …

Martha J. Sheridan, President & CEO of Meet Boston, shares with South Enders how sports and entertainment can serve as powerful engines for regional tourism. …

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April 2, 2025
[The Boston Sun] Meet Boston President and CEO Martha …

by The Boston Sun Staff  Martha J. Sheridan, President & CEO of Meet Boston, talks about the evolving role of sports and entertainment in hospitality. With …

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April 1, 2025
[CBS News] Traveling? Consider packing a portable carbon monoxide …

With recent stories of deaths due to carbon monoxide poisoning in hotels and resorts, some experts say a $40 investment could reap big rewards. WBZ-TV's …

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