The Future of Hospitality Starts Here
Boston University School of Hospitality Administration (SHA) is changing the way the world looks at hospitality.
Yes, hospitality began with hotels, restaurants, travel and tourism—vital components of the hospitality industry worth billions. But what about sports and entertainment venues? Doctors’ offices and healthcare facilities? Retail and so much more? Hospitality can make a real difference in any organization where people and profit matter.
Located in one of the world’s leading hospitality hubs, SHA empowers students to concept, engineer, and implement experiences that are innovative by making them meaningful and memorable to their audiences. We call this Experience Innovation.
Our academic programs, immersive learning opportunities, research initiatives, industry engagement, and vibrant culture all focus on understanding human interaction to achieve individual, organizational, and societal goals.
An Entirely Different Direction
At Boston University’s School of Hospitality, we invite students to Experience Innovation in the way we define and teach hospitality. By exploring a wide range of disciplines—from human behavior and leadership to branding, event management, real estate and hotel investment, and beyond—our students are equipped to become the next generation of leaders in the hospitality industry.
If you’re the kind of person who isn’t afraid to look at things differently, likes to think big and be bold, and wants to make a difference in this world—you just might be an Experience Innovator.
Our Undergraduate Programs
Whether you choose Hospitality Administration or Hospitality and Communication, you’ll learn from the best, gain hands-on industry involvement and Experience Innovation.
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Our Graduate Programs
Use Experience Innovation to advance your career with a Master of Management in Hospitality, Master of Science in Hospitality Real Estate, or Master of Science in Hospitality Management.
Learn MoreFeatured News
October 30, 2025
[WSJ Business] Is Last-Minute Travel the New Normal?
Makarand Mody, Associate Professor of Hospitality Marketing at the Boston University School of Hospitality Administration, explains that airlines are adapting to the rise in last-minute …
October 30, 2025
[NBC Boston] Joshua Bowman Analyzes Factors Behind Boston’s Rising …
Joshua Bowman, SHA adjunct professor, Partner at Sherin & Lodgen LLP, and Chair of its Hospitality Practice Group, frames Boston’s hotel-price surge as a mix of …
October 30, 2025
Professor Leora Halpern Lanz Elevates Hospitality Dialogue Through Book …
Across leading hospitality and business platforms, Professor Leora Halpern Lanz continues to inspire industry professionals and students alike with her new book, Developing Your Marketing …
Events You’ll Want to Experience
Events You’ll Want to Experience
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