The Future of Hospitality Starts Here
Boston University School of Hospitality Administration (SHA) is changing the way the world looks at hospitality.
Yes, hospitality began with hotels, restaurants, travel and tourism—vital components of the hospitality industry worth billions. But what about sports and entertainment venues? Doctors’ offices and healthcare facilities? Retail and so much more? Hospitality can make a real difference in any organization where people and profit matter.
Located in one of the world’s leading hospitality hubs, SHA empowers students to concept, engineer, and implement experiences that are innovative by making them meaningful and memorable to their audiences. We call this Experience Innovation.
Our academic programs, immersive learning opportunities, research initiatives, industry engagement, and vibrant culture all focus on understanding human interaction to achieve individual, organizational, and societal goals.
An Entirely Different Direction
At Boston University’s School of Hospitality, we invite students to Experience Innovation in the way we define and teach hospitality. By exploring a wide range of disciplines—from human behavior and leadership to branding, event management, real estate and hotel investment, and beyond—our students are equipped to become the next generation of leaders in the hospitality industry.
If you’re the kind of person who isn’t afraid to look at things differently, likes to think big and be bold, and wants to make a difference in this world—you just might be an Experience Innovator.
Our Undergraduate Programs
Whether you choose Hospitality Administration or Hospitality and Communication, you’ll learn from the best, gain hands-on industry involvement and Experience Innovation.
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Our Graduate Programs
Use Experience Innovation to advance your career with a Master of Management in Hospitality, Master of Science in Hospitality Real Estate, or Master of Science in Hospitality Management.
Learn MoreFeatured News
April 16, 2026
[BU Today] SHA Students Shine in BU’s Innovation Competitions
Students from the Boston University School of Hospitality Administration are among the innovators contributing to a vibrant culture of entrepreneurship across campus, highlighted during Innovators’ …
April 15, 2026
[Expedite] Beli CEO Highlights Data-Driven Dining at Hospitality Leadership …
The Boston University School of Hospitality Administration recently hosted its annual Hospitality Leadership Summit, bringing together industry leaders to explore innovation shaping the future of …
April 6, 2026
[Newsweek] Why Gen Z Is Choosing Staycations: Insights from …
Makarand Mody, Associate Professor at Boston University School of Hospitality Administration, is featured in a recent Newsweek article examining how Generation Z is approaching travel …