Terriers in Charge: Chloe Patel (COM’24)
As president of AdClub, BU’s preprofessional advertising agency, Chloe Patel (COM’24) wears many hats. As the person in charge of running the agency, she’s responsible for educating students about the advertising profession’s multiple facets and offering professional development for Terriers interested in pursuing a career in the industry.
Since AdClub is open to all majors and levels, it is split into two groups, varsity and JV (junior varsity). Varsity functions like a bona fide ad agency, where students are placed in teams and assigned real clients with real expectations while being mentored by Patel and AdClub’s E-Board members. Past clients have ranged from other BU clubs, such as Feel Good, to established brands such as B/Spoke, Cheese Louise, and No Chewing Allowed! The JV group is aimed at advertising newbies who want to learn more about the field and gain a better understanding of how an actual agency’s departments, like management, strategy, and creative, work.
Patel and her E-Board cohorts also develop workshops on Adobe Photoshop, Resume, and LinkedIn for club members throughout the year. In addition, she organizes agency visits and speaker events that provide networking and professional development opportunities. The goal of the club is to completely immerse members in the advertising world, allowing them to learn and gain experience at the same time.
“During my time as AdClub president I have tried to emphasize the social aspects of the club,” Patel says. “The majority of our members are in their first and second years at BU and still navigating college, so we have a great opportunity to connect them with each other so that they can learn from one another, and of course, build relationships and their networks.”
After she graduates in May, Patel hopes to pursue a career in sports journalism or advertising, building on her experience as AdClub president.
Find more information about BU’s AdClub here, and follow the club on Instagram at @buadclub.
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