The Future of Hospitality Starts Here
Boston University School of Hospitality Administration (SHA) is changing the way the world looks at hospitality.
Yes, hospitality began with hotels, restaurants, travel and tourism—vital components of the hospitality industry worth billions. But what about sports and entertainment venues? Doctors’ offices and healthcare facilities? Retail and so much more? Hospitality can make a real difference in any organization where people and profit matter.
Located in one of the world’s leading hospitality hubs, SHA empowers students to concept, engineer, and implement experiences that are innovative by making them meaningful and memorable to their audiences. We call this Experience Innovation.
Our academic programs, immersive learning opportunities, research initiatives, industry engagement, and vibrant culture all focus on understanding human interaction to achieve individual, organizational, and societal goals.
An Entirely Different Direction
At Boston University’s School of Hospitality, we invite students to Experience Innovation in the way we define and teach hospitality. By exploring a wide range of disciplines—from human behavior and leadership to branding, event management, real estate and hotel investment, and beyond—our students are equipped to become the next generation of leaders in the hospitality industry.
If you’re the kind of person who isn’t afraid to look at things differently, likes to think big and be bold, and wants to make a difference in this world—you just might be an Experience Innovator.
Our Undergraduate Programs
Whether you choose Hospitality Administration or Hospitality and Communication, you’ll learn from the best, gain hands-on industry involvement and Experience Innovation.
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Our Graduate Programs
Use Experience Innovation to advance your career with a Master of Management in Hospitality, Master of Science in Hospitality Real Estate, or Master of Science in Hospitality Management.
Learn MoreFeatured News
March 3, 2026
Boston University School of Hospitality names Debby Soo, CEO …
Boston University School of Hospitality Administration (BU SHA) is pleased to announce that the 2026 Hospitality ICON Award will be presented to Debby Soo, CEO …
March 14, 2026
[BU Today] Building the Future of Hospitality Real Estate
Kaushik Vardharajan, Associate Professor of the Practice at Boston University School of Hospitality Administration, is featured in a recent BU Today article highlighting the School’s …
March 14, 2026
[The Brink] How Should Workers Respond to Rude Customers? …
Sunny Kim, Assistant Professor at the Boston University School of Hospitality Administration, recently shared expert insights in The Brink article examining how service workers can …