SHA Professor Leora Lanz Comments on Discovery’s New Travel Experiences
Discovery Channel is expanding into the travel booking business with their new Discovery Destinations travel experiences. The vacation packages will focus on destinations and properties that offer distinct experiential trips.
“There is brand prestige with Discovery Channel. And this is a brand extension for Discovery. Anyone who follows certain shows on Discovery Channel, and there are a lot of loyal fans, this is extending the brand to make more money,” said SHA Professor Leora Lanz to The Street.
Read the full article on Discovery’s new travel experiences on The Street.