Professor Mike Oshins Discusses Millennials Interest in Hotel Brand Growth
Hotel companies are launching new brands faster and more frequently than ever before. But will these brands stick with Millennials – the generation with the strongest buying power? BU School of Hospitality Administration Michael Oshins comments in Hotel Interactive Network:
“Millennials don’t necessarily like the big brands, they veer more toward independents,” – Michael Oshins
Read the full article on Hotel Interactive Network.