Stay Cool with SHA Senior’s “Chillwear”
Amin Adjmi (SHA ’18) wants you to stay cool and rock a retro vibe. Specifically, he’d like you to wear his StayCoolNYC clothing, a line of T-shirts, hoodies, caps, and more emblazoned with the words Stay Cool and graphics in a 1980s-esque palette of mellow pinks and greens and blues.
“I call it chillwear,” says Adjmi, to separate it from broad existing categories like street wear. “They’re pieces you throw on every day, whether you’re going for a walk or to work or to class. A lot of my customers tell me they sleep in my pieces or wear them around the house.”
And why the ’80s-’90s graphic look? “I wanted to put a nostalgic twist on it,” he says. “It’s a positivity, because it brings you back to when you were a kid.”
Read more about Amin’s clothing line here.