New Options for Managing Hotel Public Relations
By Leora Lanz
Abstract
Move over Google, because Instagram could be the next best search engine. With 2018 came the ever-growing popularity of the photo-sharing application, and the rise of influential marketers who now have the weight to impact the travel and tourism industry in significant ways. The social site is no longer only for the millennial generation – those born from the mid-1990s to the early 2000s. As the digital world continues to develop, the platform serves as a social site for everyone, any age. Users may not fall into the millennial generation criteria regarding birth year, however, they can still possess the attributes, desires, and needs of said generation. We call these users “millennial-minded.” They form relationships with groups who have common interests, they enjoy personalized experiences, they want to keep up and stay relevant with trends while also posting photos of their experiences on social media sites.