[BU Today] SHA Students Travel to Paris This Summer to Learn Hospitality from the Best
Since the pandemic hit, France has spent 30 billion euros propping up its tourism sector, according to the New York Times. Photo by Il Vagabiondo/Unsplash
Since the pandemic hit, France has spent 30 billion euros propping up its tourism sector, according to the New York Times.
Paris is the perfect setting for BU SHA students to learn the principles of hospitality marketing, says Leora Lanz. The six-week course “became a chance to meet and network with folks in the industry in Paris,” Leora says, “while learning all about hospitality marketing, its theories and principles, and then how to apply them.”