[Really? no, Really? Podcast] The Billion Dollar Nap: The Rise of Sleep Tourism
In this episode of “Really? no, Really?” hosts Jason Alexander and Peter Tilden delve into the intriguing world of “Sleep Tourism” with Kaushik Vardharajan, an Associate Professor of the Practice and Director of the Real Estate and Innovation and Entrepreneurship Programs at Boston University’s School of Hospitality Administration. With millions of Americans struggling with insomnia, sleep tourism has emerged as a wellness trend aimed at enhancing sleep quality. From AI-powered beds and smart sheets to quiet floors and specialized sleep menus, professor Vardharajan shares fascinating insights into how the hospitality industry is revolutionizing our approach to sleep. Tune in to discover the secrets behind achieving the perfect night’s rest while traveling.