[Plate] Should You Work with Influencers? Advice from Three Restaurant Marketing Pros
By Stacey Lastoe
Lisa Flores, an adjunct professor at BU’s School of Hospitality Administration and director of sales and marketing at Boston’s Columbus Hospitality Group, offers a candid look at the strategic use of social media influencers in the hospitality industry. Flores views influencers as an essential marketing tool, akin to traditional advertising methods, and emphasizes the importance of careful vetting to ensure the right fit for her brands. Her approach highlights how influencers can effectively reach new audiences and add depth to a restaurant’s narrative.
The article explores the differing perspectives on partnering with social media influencers within the restaurant industry. While some see significant benefits in these collaborations, others remain hesitant. The piece delves into how influencers can drive sales and enhance brand visibility, with real-world examples of successful campaigns, and provides insights into the considerations and challenges that come with this modern form of advertising.
Link to Should You Work with Influencers? Advice from Three Restaurant Marketing Pros
- Date: August 15, 2024
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- Stacey Lastoe is a Brooklyn-based writer and editor who spent several years working FOH (and learning to make Manhattans) in New York City restaurants before embarking on a career in writing about food and drink, travel, and all things lifestyle.