[MarketPlace] How do small, independent motels stay in business?

By Janet Nguyen

The humble motel may not have as many amenities as a branded hotel. But they tend to be cheaper and provide lodging in areas with few options. Jon Bilous/Getty Images Plus

Makarand Mody, associate professor of hospitality marketing at Boston University, sheds light on how small, independent motels manage to stay afloat in an industry dominated by national chains. According to Mody, location is a key factor in their success, particularly for motels near highways or in areas with limited competition. These motels attract customers with affordable rates and are often run by owners who take pride in their work.

This article delves into the challenges faced by independent motels, such as inflation and rising operational costs, and highlights how community ties and family-run operations help them thrive. It also explores the role of Indian American motel owners, who dominate the sector, and the importance of resourcefulness in managing expenses and maintaining profitability despite the pressures of the hospitality industry.

Link to article

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