[Nerej] Boston/Cambridge lodging market – Year-end review and 2025 outlook – by Rachel Roginsky
Rachel Roginsky, ISHC, founder and owner of Pinnacle Advisory Group, provides expert analysis of the Boston and Cambridge lodging market, offering insights into the factors shaping its performance and outlook for 2025. With Boston maintaining its position as one of the nation’s top-performing hotel markets, she examines key trends such as fluctuating demand patterns, business and leisure travel recovery, and the evolving role of convention activity. Her analysis highlights both opportunities and challenges that will define the region’s hospitality landscape in the year ahead.
This article dissects the Boston/Cambridge hotel market’s 2024 top-line performance, detailing occupancy, ADR, and RevPAR trends across various submarkets. It explores how business and group travel drove rate growth while leisure travelers remained more price-sensitive.
Looking ahead, 2025 is projected to be a year of steady yet measured growth, with minimal new supply, a strong convention calendar, and continued recovery in corporate travel balancing against economic uncertainties. However, challenges such as wage pressures, regulatory changes, and the temporary closure of the Hynes Convention Center could impact market performance. With a nuanced perspective on both growth potential and headwinds, this article provides valuable insights for hotel owners, operators, and industry professionals looking to navigate the evolving market dynamics.
- Date: February 24, 2025
- News source: Nerej