[Hotel Investment Today] Nobu’s next course
By Christina Jelski
Makarand Mody, associate professor of hospitality marketing at the Boston University School of Hospitality Administration, commented on how Nobu has mastered the delicate art of brand expansion—maintaining its aura of exclusivity while becoming a global hospitality powerhouse. As the brand continues to grow, Mody explored how Nobu’s strategy of blending culinary excellence with luxury accommodations has set it apart in an increasingly crowded market. Yet, with rapid expansion comes the challenge of preserving the authenticity and prestige that made Nobu a household name.
The news article explores the evolution of Nobu—from a celebrity-backed fine dining sensation to a globally recognized luxury hotel brand. By flipping the traditional hospitality model on its head and placing its world-renowned restaurant experience at the core, Nobu has defied industry norms and created a hospitality empire with more than 40 properties open or in the pipeline. But as it eyes an even larger footprint, the question remains: Can Nobu sustain its signature blend of exclusivity, high-end service, and culinary excellence while scaling its presence worldwide? Industry experts weigh in on the brand’s future and the challenges that lie ahead.
- Date: March 28, 2025
- News source: Hotel Investment Today