The Master of Management in Hospitality’s Revenue Management & Analytics concentration addresses and prepares students for a growing and highly detailed role in the hospitality industry. Twenty years ago, revenue management and analysis careers emerged in response to changing industry practices and the digitization of trip planning and marketing. As a result of greater data availability, demand for advanced-level professionals who can examine numbers and project revenue across sales, marketing, and financial efforts has soared.
Taken during the spring semester of our one-year Master of Management in Hospitality (MMH) degree, the Revenue Management and Analytics concentration introduces students to advanced analytics, forecasting strategies, and digital marketing through a hospitality-focused lens and builds upon the degree’s management- and operational-focused required courses.
Why Specialize in Revenue Management & Analytics?
Hotels, restaurants, and resorts have a wealth of data available to them. The revenue manager or analyst makes sense of it all to address and solve key operational issues.
An MMH degree with a Revenue Management and Analytics concentration fosters the analytical and yielding mindset a student needs to succeed while also solidifying their more technical skill set. In turn, students learn to utilize statistical programming, analytic visualization, forecasting, yield management, predictive modeling, and segmentation techniques in a modern hospitality context.
By the end of the program, graduates have the skills and knowledge to deliver sound, data-driven business decisions such as:
making projections that improve product and service offerings,
increasing revenue using the property’s existing facilities and capabilities,
predicting and mitigating risks,
forecasting future performance, and
knowing when to offer discount rates and to which customers.
MMH Degree Structure
To earn an MMH degree, students must complete a total of 32 credit hours (eight courses). Required courses, typically taken during the fall semester, give students a comprehensive, in-depth look at high-level hospitality operations. In the spring semester, students build upon this knowledge with four (4) electives, including three (3) classes from their selected concentration.
Following, students spend the summer semester doing a 300-hour experimental, internship requirement. If a student already has relevant hospitality industry experience, this requirement may be waived.
Required MMH Courses—4 Courses (16 Credit Hours)
MMH students must complete prerequisite courses HF701, HF711, HF762, and HF733 before moving on to their concentration. These introductory courses collectively deliver a solid foundation in hospitality management and its operations. Revenue Management and Analytics coursework covers:
the tools to analyze and problem-solve specific hotel and lodging issues;
accounting and financial fundamentals related to business planning and decision-making;
marketing techniques for strategically approaching revenue, profits, customer loyalty, and success in the digital age;
leading and managing a hospitality workforce, and
human resource strategies for best employment practices and adjusting to an evolving industry.
Revenue Management and Analytics Concentration Courses—4 Courses (16 Credit Hours)
An MMH concentration allows students to home in on a specialized skill set. For the Revenue Management and Analytics concentration, students take three advanced-level courses (HF771, HF778, and HF779) and one elective of their choosing.
HF 771: Hotel Revenue Management StrategiesHF 778: Hospitality AnalyticsHF 679: Financial Reporting and Analysis
Read the complete course descriptions and all options for electives on our MMH Curriculum page.
Part-Time MMH Opportunities
Many students wanting to pursue an MMH degree already have careers in the hospitality industry. Made for working adults seeking to advance in their chosen field or pivot to a leadership role, the MMH degree can be completed on a part-time basis.
The School of Hospitality Administration (SHA) holds our part-time MMH classes in the evenings to accommodate your busy schedule. Students typically take one or two classes per semester, going through the required course timeline before moving on to their selected concentration. Part-time students generally complete their MMH in two years.
Career Services for MMH Students
SHA’s MMH degree plants you right in the middle of Boston’s thriving hospitality hub, home to thousands of restaurants, several hotels, three convention centers, and a major tourism industry. SHA acknowledges the abundance of opportunities available, and our Career Services, in conjunction with the Marriott Career Center, works to help students explore their options and ultimately succeed in this rapidly growing industry.
SHA has a close relationship with hospitality companies and top industry executives and aims to connect our students with prime career-forwarding opportunities. For Revenue Management and Analytics students, your concentration helps you acquire the skills needed to secure a position as a revenue manager or revenue analyst for a single hotel or resort, regional group, or entire national chain. This skill set can be further applied to a broad range of roles within the tourism and travel industries, including:
Lodging managers
Sales managers
Revenue agents and auditors
Financial managers and analysts
Marketing, promotions, and advertising managers
Management analysts
Budget analysts
Market research analysts
With the skills they’ve gained through the MMH degree, our alumni find themselves taking a plethora of career paths. See how they’ve applied their knowledge by browsing our MMH Alumni Profiles.
MMH Application Requirements
Students interested in earning an MMH degree with a Revenue Management and Analytics concentration need to submit:
An undergraduate transcript
At least two letters of recommendation
Resume or CV
A one- to three-minute video
Written personal statement
GRE and GMAT test scores are not required. However, international students must take the TOEFL or IELTS test and earn a minimum of 84 for the TOEFL or 6.5 for the IELTS.
Learn More About the MMH Degree—Revenue Management and Analytics Concentration
Eyeing a more analytical, finance-based role in the hospitality industry? An MMH degree with a Revenue Management and Analytics concentration supplies you with the knowledge and hands-on experience needed to excel in this highly specialized area.
To learn more about the program, please contact our Manager of Academic Services & Graduate Admissions at shagrad@bu.edu or (617)-353-3261 or request information today.
