Event Management—Undergraduate Concentration
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About the Event Management Concentration
This dynamic and fast growing field includes the management of meetings, events, and trade shows for organizations and facilities. This concentration exposes students to the core concepts, essential tools, and key frameworks related to events in the hospitality industry. Career paths include corporate and association planning, as well as positions in special event companies and intermediary or third party planning companies.
Perfect if you like: Art, Creativity, Current Events, Flexibility, Networking, Planning, Problem-Solving
The concentration in Event Management requires 4 courses (12 credits) as specified below.
Required Courses
HF295: Private Club Management—(2 Credit Hours)
Offered: Spring & Fall
Prerequisites: SHA HF 100
Provide students with an introduction to the hospitality management specialization of Club Management. Lecture topics will include: what clubs are, organizational structure of clubs, service in the club environment, profit or non-profit, and professionals in club management. There will also be guest speakers, classroom case studies and field trips.
HF360: Hospitality Sales Management—(2 Credit Hours)
Offered: Spring & Fall
Prerequisites: SHA HF 260
A dynamic, interactive and intensive hospitality sales management course which prepares you with fundamental skills on how to create, build and execute an effective sales strategy. This course combines theory with practical application and includes working with source markets and partners, identifying and qualifying prospects, building rapport, overcoming objections for creative proposals and successful closing techniques.
HF375: Meetings & Conventions—(4 Credit Hours)
Offered: Spring & Fall
Prerequisites: SHA HF 220
This course provides an introduction to the methods and techniques utilized in planning, organizing, promoting and delivering of businesses and social events, and the role events play in generating a tourist and business market. Information will be presented that will allow the student to gain general knowledge of planning events. Specifically, the Meetings, Incentives, Conventions and Exhibitions (MICE) sector of the events will be examined in depth from a professional planner’s perspective. Information presented will allow the student to gain knowledge of planning events from the role of a meeting professional and assist in preparing for the Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP) exam.
HF376: Special Event Planning and Operations—(4 Credit Hours)
Offered: Spring & Fall
Prerequisites: SHA HF 375
This course is designed to provide an introduction to the principles of special event management. The planning, development, and management of corporate and social events, entertainment events and festivals will be the focus of the study. Specific topics will include the foundations of planning an event, including conceptualization, event design, working with vendors/contracts, budgeting, marketing strategy, revenue generation through tickets and sponsorship, and event technology.
