Revenue Management and Analytics—Undergraduate Concentration
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About the Revenue Management and Analytics Concentration
The Revenue Management and Analytics concentration is structured to prepare SHA students for careers in hospitality data analytics and revenue-management related professions. Developing key analytical and revenue management skill sets will better prepare students to assist hospitality organizations in solving the crucial issues they face today. Employing data-informed decision-making approaches, students will also gain the knowledge to recognize opportunities and leverage a data-driven approach to solving critical operational problems.
Through a sequenced approach, the courses required for the concentration encourage students to develop skills such as statistical programming, analytical visualization, forecasting, pricing optimization, predictive modeling, and segmentation techniques. The use of hospitality industry-specific analytics will also be covered in all the concentration courses, and practical case studies will be employed to educate students on the critical importance of analytics to the hospitality industry today.
Perfect if you like: Business, Numbers, Problem-Solving, Reading, Research
The concentration requires 12 credits as specified below.
Required Courses
HF471: Advanced Revenue Management—(4 Credit Hours)
Offered: Spring
Prerequisites: SHA HF370
The purpose of this course is an advanced study in Hotel Revenue Management. We will combine classroom work and field projects to gain more in-depth knowledge of Revenue Management practices. The course will develop a fundamental understanding of the use of pricing and capacity concepts combined with optimization tools to achieve revenue improvement within the practical context of limited resources and information. Topic examples from a variety of industries, including hotels, restaurants, airlines, and car rental agencies, will be used to develop skills in designing and implementing solutions in different environments.
HF478: Hospitality Analytics—(4 Credit Hours)
Offered: Fall & Spring
Prerequisites: SHA HF 260, SHA HF 310, and (CAS MA 113 or CAS MA 115)
This course will provide students with fundamental knowledge of business analytics and information visualization combined with extensive opportunities for developing hands-on skills for applying hospitality business analytics to managerial decision-making. Students will learn fundamental mathematical and statistical concepts as well as statistical modeling techniques to solve operational, financial and marketing issues that hospitality organizations face today. Students will also learn how to leverage widely used Microsoft Excel to build out data-driven insights and craft story telling visualization around the data-driven insights.
HF479: Financial Reporting and Analysis—(4 Credit Hours)
Offered: Spring
Prerequisites: SHA HF210, SHA HF310
Financial analysis is the process of examining a company’s performance in the context of its industry and economic environment to arrive at a decision or recommendation. The central focus of financial analysis is financial statement analysis and interpretation of financial disclosures on evaluating the company’s performance to improve risk assessment and decision making. Students will be able to understand a company’s future risk performance by analyzing the financial statements.
