The role of social media as a distribution channel for promoting pricing strategies
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The purpose of this paper is to investigate how using social media (SM) as a tool to influence demand motivates the distribution of different price promotion strategies to encourage consumers to utilize direct bookings, along with how this impacts revenue strategies and profitability. Design/methodology/approach This study surveyed hotel executives […]
Examining the Relationship Between Leaders’ Power Use, Followers’ Motivational Outlooks, and Followers’ Work Intentions
By Taylor Peyton Abstract From the foundation of self-determination theory and existing literature on forms of power, we empirically explored relationships between followers’ perceptions of their leader’s use of various forms of power, followers’ self-reported motivational outlooks, and followers’ favorable work intentions. Using survey data collected from two studies of working professionals, we apply path […]
To Cluster or Not to Cluster?: Understanding Geographic Clustering by Restaurant Segment
By: Sean Jung Abstract This study tested whether geographic clustering differs by restaurant segment due to the differences in consumers’ hedonic and utilitarian values by using Ripley’s K function and a Tobit model. This study found that higher priced restaurant segments have stronger clusters than lower priced restaurants, which implies that restaurants that focus on […]
Forecasting hotel demand uncertainty using time series Bayesian VAR models
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Demand uncertainty is a fundamental characteristic of the hospitality industry. Hotel room inventory is fixed, and devising an accurate daily demand measurement is a key operational challenge. In practice, it is difficult to predict the industry stability and capture demand uncertainty, so the industry relies on demand estimates. This process […]
GDPR and Its Impact on Digital Marketing: What We Think We Know
By: Leora Lanz Abstract It is undeniable that GDPR is the current catch phrase and hot topic for global marketers in all sectors. May 25, 2018, marked the official start of the European Union’s (EU) General Data Protection Regulation (GDPR) ruling, though businesses and organizations around the world have been managing the potential consequences of […]
Motivation and Internal Frames of Reference: Do We Have the Wisdom to Help Employees Flourish at Work?
By Taylor Peyton Abstract Motivation lies at the heart of many of the problems that both leaders and human resource development (HRD) practitioners face within the daily events of their work. They may ask themselves such questions as how can they become motivated and stay motivated or, perhaps more importantly, how can they more effectively […]
New Options for Managing Hotel Public Relations
By Leora Lanz Abstract Move over Google, because Instagram could be the next best search engine. With 2018 came the ever-growing popularity of the photo-sharing application, and the rise of influential marketers who now have the weight to impact the travel and tourism industry in significant ways. The social site is no longer only for the […]
Employee perceptions of the work environment, motivational outlook, and work intentions: An HR practitioner’s dream or nightmare?
By Taylor Peyton Abstract The Problem Reinforcement theory has inspired many types of human resource development (HRD) initiatives. Despite their widespread use, reinforcement-focused programs, designed to control the outcome of behavior through external rewards, have proven expensive and cumbersome to manage and have an alarmingly low rate of return on investment. There is a critical […]
Work Locus of Control, Motivational Regulation, Employee Work Passion, and Work Intentions: An Empirical Investigation of an Appraisal Model
By Taylor Peyton Abstract In accordance with appraisal theory, relationships among four psychological constructs within an individual are examined: work-specific locus of control, motivational regulation, work passion, and work intentions. A survey was administered electronically to a database of working professionals, and 2654 responses were analyzed using structural equation modeling. Locus of control variables were […]
The Influence of Hospitable Design and Service on Patient Responses
By Makarand Mody Abstract A study of 216 respondents examined a medical center environment’s influence on patient responses. A stimulus–organism–response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients’ overall satisfaction with healthcare experience, loyalty intentions, and willingness to pay out-of-pocket expenses for healthcare services. Servicescape elements included […]