Happy Halloween!

Happy Halloween to all of Boston University’s students and faculty! COVID-19 had made Halloween seem a little unachievable this year. So in order to ensure safety and still celebrate the spookiest holiday of year, wear a MASK as apart of your costume this year and celebrate distance with friends or virtually with family! In recent […]

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Skills Needed to Succeed as Marketers in Hospitality

By Dr. Mark Legg & Dr. Makarand Mody Successful Marketing in 2020 and beyond = Operations + Analytics + Attentiveness and Curiosity. Guests today in our industry are being inundated everywhere by advertising. Being able to reach our guests successfully is becoming an increasingly complex task. Marketing today in the hospitality sector is more complicated than […]

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