Brittany Kinch
MMH’18; Marketing and Advertising Associate, Boston Ballet
Hometown: Walpole, MA
Internship: Boston Convention Center
Post-Graduation Job: Marketing & Advertising Associate, Boston Ballet
“The AdWords certifications & HSMAI Study Guide in Professor Lanz’s class prepared me for my current role as Marketing & Advertising Associate for Boston Ballet because I work with our agency partners to ensure our digital marketing campaigns are as efficient and cost-effective as possible, especially since we are a non-profit.
Professor Madhok’s Revenue Management class has helped me so much because we have audience segments that are similar to the segments you’d see in a hotel. Knowing which segments you can discount and which you can get more revenue from is important so that you not only exceed your goals but you also have the fullest house possible. Much like there is only one chance to fill a hotel room for a night, there is only one opportunity to fill a seat in a theater for each performance.”