![Cindy Hale, Data Driven and Creative Healthcare Transformation Leader](/hospitality/files/2021/05/Cindy-Hale.jpeg)
Cindy Hale (She, her)
Vice President Marketing, Brand and Revenue Management, Five Star Senior Living
I bring extensive strategic business insight, business development, marketing ingenuity and cultural development experience to B2B / consumer healthcare organizations that want to transform their business, brand, customer/patient experience, inside and out.
I’m a thoughtful strategic leader and creative visionary who drives growth through insight, analysis, technology, and innovation in support of growth-focused organizational goals.
I have a big-picture approach, informed by my work with global brands across industries, that drives leaders to think bigger and define new ways to approach their markets. I focus on customers and build powerful end-to-end solutions that drive ROI.
My experience is building and leading empowered teams and shaping positive work cultures in enterprise-sized organizations to mid-sized companies. I have extensive experience as a consultant, in agency settings and working internally at the enterprise to mid-sized organizations. This has provided me with a unique perspective: I “get” both internal executive team issues and consulting team-best practices and I create ways to better integrate partners and peers to collaborate, making an impact in the marketplace and a difference in the world.
Core competencies and skills: Executive Team Leadership, Board and investor relations, Business Growth/Transformation Strategy, Marketing, Sales and Admissions, Human Resources, Operations Leadership. Patient and Employee Experience, Internal Cultural Shift, Diversity Enculturation, Technology Integration, Reputation Management, CRM implementation and innovation, Inbound/Outbound, Customer Experience Mapping, Content Marketing, Customer/Employee Engagement, B2B and B2C, Strategic Partnership Development, Earned Media
Healthcare, Mental Healthcare, Products & Services, Retail, Hospitality, Tourism, Technology