Associate Professor of Hospitality Marketing; Director, Research; Chair of Undergraduate Programs
Makarand Mody, Ph.D. is an Associate Professor of Hospitality Marketing at the Boston University School of Hospitality Administration (SHA). He received his Ph.D. in Hospitality Management from Purdue University, and also holds a Master’s degree from the University of Strathclyde in Scotland. He currently serves as the Chair of Undergraduate Programs at SHA, and the School’s first-ever Director of Research.
Makarand is published in leading journals in areas of hospitality and tourism and services management, such as the International Journal of Contemporary Hospitality Management, Tourism Management, and Journal of Service Management, among others. He is an internationally recognized scholar on the sharing economy and conducts research on the intersection of hospitality and other industries, such as healthcare.
Makarand has a varied industry background, having worked in the hotel, airline, and market research industries. His diverse industry experience complements his academic expertise to impart a real-world, yet conceptually grounded understanding of business and management to students.
By appointment. Please send me an email. Zoom Meeting ID: 312-125-7353
Courses
HF100
Introduction to Hospitality
SHA HF260
Hospitality Marketing Principles
SHA HF301
Research Methods in Hospitality and Tourism
SHA HF762
Marketing and Branding
Recent Publications
Mody, M., Hanks, L., & Cheng, M. (2021). Sharing economy research in hospitality and tourism: a critical review using bibliometric analysis, content analysis and a quantitative systematic literature review. International Journal of Contemporary Hospitality Management, 33(5), 1711–1745. https://doi.org/10.1108/IJCHM-12-2020-1457
Mody, M., Suess, C., & Dogru, T. (2021). Does Airbnb impact non-hosting Residents ’ quality of life ? Comparing media discourse with empirical evidence. Tourism Management Perspectives, 39. https://doi.org/10.1016/j.tmp.2021.100853
Dogru, T., Mody, M., Line, N., Hanks, L., Suess, C., & Bonn, M. (2021). The Effect of Airbnb on Hotel Performance: Comparing Single- and Multi-Unit Host Listings in the United States. Cornell Hospitality Quarterly. https://doi.org/10.1177/1938965521993083
Dogru, T., Majid, K., Laroche, M., Mody, M., & Suess, C. (2021). Communicating quality while evoking loss – How consumers assess extra charges in the Airbnb marketplace. Tourism Management, 87(June). https://doi.org/10.1016/j.tourman.2021.104376
Suess, C., Woosnam, K., Mody, M., Dogru, T., & Sirakaya Turk, E. (2021). Understanding How Residents’ Emotional Solidarity with Airbnb Visitors Influences Perceptions of Their Impact on a Community: The Moderating Role of Prior Experience Staying at an Airbnb. Journal of Travel Research, 60(5), 1039-1060.https://doi.org/10.1177/0047287520921234
Song, S., Suess, C., Mody, M., & Dogru, T. (2021). Comparing substantive and communicative servicescapes’ influences on health care travelers’ emotions: the moderating effect of peer-to-peer accommodation and hotel interior design style. International Journal of Contemporary Hospitality Management, 33(1), 1-26 https://doi.org/10.1108/IJCHM-12-2019-1022
