Leora Lanz
[Journal of Hospitality & Tourism Cases] Professor Leora Halpern Lanz Shares her Perspective on Extended Stay America: HR Success amidst the COVID-19 pandemic.
A labor of love. What began in 2020 has finally been published for educational purposes: "Extended Stay America: HR Success amidst the COVID-19 pandemic." For educators, the case and the teaching notes are available via membership access to ICHRIE in the Journal of Hospitality & Tourism Cases. This case study... More
GDPR and Its Impact on Digital Marketing: What We Think We Know
By: Leora Lanz Abstract It is undeniable that GDPR is the current catch phrase and hot topic for global marketers in all sectors. May 25, 2018, marked the official start of the European Union's (EU) General Data Protection Regulation (GDPR) ruling, though businesses and organizations around the world have been managing the... More
New Options for Managing Hotel Public Relations
By Leora Lanz Abstract Move over Google, because Instagram could be the next best search engine. With 2018 came the ever-growing popularity of the photo-sharing application, and the rise of influential marketers who now have the weight to impact the travel and tourism industry in significant ways. The social site is no longer... More