Makarand Mody
Examining the Personal and Institutional Determinants of Research Productivity in Hospitality and Tourism Management
By Makarand Mody Abstract This paper aims to utilize a framework from classic sociology – Max Weber’s Typology of Rationality – to understand the motivations for social entrepreneurship in responsible tourism in India. The critical role of the social entrepreneur in effecting the phenomenon of social entrepreneurship has been largely under-recognized. The... More
The Augmented Convention Offering: The impact of destination and product Images on attendees’ perceived benefits.
By Makarand Mody Abstract In order to benefit from the significant dual spending of meetings, incentives, conventions/conferences, exhibitions/events (MICE) attendees, destination marketers have attempted to identify key success criteria that enable increased convention and exhibition participation. Given the significant growth of the MICE industry in Asia, this study examines the role of... More
The different shades of responsibility: Examining domestic and international travelers’ motivations for responsible tourism in India
By Makarand Mody Abstract To address the scarcity of research concerning the demand side of responsible tourism, the present study examines the motivations of domestic and international travelers in India. Data were collected using an Internet survey distributed via e-mail and Facebook to the clients of five responsible tourism operators in India. More
Rationality of social entrepreneurs in tourism: Max Weber and the sociology of tourism development.
By Makarand Mody Abstract Despite increasing recognition of its contribution to development in many parts of the world, academic research about social entrepreneurship remains in its infancy. There has been little inquiry into the rationale for social entrepreneurship, despite its potential to clarify many conceptual ambiguities associated with this emerging phenomenon. In... More