[Hotel Executive] Eli Karakachian (SHA ’18) explores hotel brand proliferation and its impact on customers
For hotels, regularly increasing its brand portfolios means new revenue streams and reaching a variety of customers, but it is useful for customers or does it just cause confusion? Eli Karakachian (SHA ’18) explores the topic in a recent article co-authored with Tom Engel, School of Hospitality Administration Advisory Board President and president of T.L. ENGEL Group. […]