The effects of shocks on Turkish tourism demand: Evidence using panel unit root test
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract This empirical study examines the stationarity of tourism demand in Turkey in response to the effects of structural breaks, which indicate external or internal shocks based on tourist arrivals from 12 Slavic-speaking countries between 2000 and 2016. We employed a panel unit root test based on the Flexible Fourier approach, […]
Have an Ice Stay! Take a Look at Ice Hotels, the Coolest Hotels in the World.
Image credit: ICEHOTEL By Jack Beck (CAS ’21, SHA minor) With record-low temperatures hitting us this month, it’s pretty clear that Boston’s frigid winter is finally back. As temperatures dip below freezing and snow starts to appear in the forecast, it can be tough to not look back on summer sun and miss how warm […]
Airbnb 2.0: Is it a sharing economy platform or a lodging corporation?
By Makarand Mody Abstract Research on Airbnb has provided significant evidence that it has an adverse impact on hotel performance. However, the impact of a more recent Airbnb-related phenomenon that remains under-explored is the increasing professionalization of Airbnb and the prevalence of multi-unit hosts who offer more than one listing on the platform and are […]
Parallel pathways to brand loyalty: Mapping the consequences of authentic consumption experiences for hotels and Airbnb.
By Makarand Mody Abstract The popularity of Airbnb has significantly affected the hotel industry. One of Airbnb’s fundamental value propositions is the concept of authenticity, but the hospitality and tourism literature is scant regarding what constitutes an authentic consumption experience in the lodging industry and how such authenticity generates brand loyalty. This study identifies two […]
[Reader’s Digest] Professor Suzanne Bagnera Provides Guests with a Checklist of Things to do Before Leaving a Hotel Room
In a recent article by Reader’s Digest, Professor Suzanne Bagnera shared her list of things that guests should do before checking out of their hotel room. These simple tasks can help ensure that you haven’t forgotten any personal belongings and earn the respect of the hotel staff! Read More
Adding evidence to the debate: Quantifying Airbnb’s disruptive impact on ten key hotel markets
By Makarand Mody Abstract Airbnb’s entry into the lodging landscape has dramatically increased the available supply of rooms for accommodating prospective visitors at a destination. In a competitive market, an increase in supply while keeping demand relatively constant would decrease prices and revenues. While Airbnb is expected to negatively impact the hotel industry, the effects […]
Peer-to-peer marketplaces: a study on consumer purchase behavior
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The online travel environment continues to expand as the numerous peer-to-peer (P2P) marketplaces that comprise the “sharing economy” have also multiplied and expanded, resulting in a move from the traditional hospitality industry to a new digital ecosystem. The purpose of this paper is to examine the effects of different […]
The role of social media as a distribution channel for promoting pricing strategies
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract Purpose The purpose of this paper is to investigate how using social media (SM) as a tool to influence demand motivates the distribution of different price promotion strategies to encourage consumers to utilize direct bookings, along with how this impacts revenue strategies and profitability. Design/methodology/approach This study surveyed hotel executives […]
Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework
By Makarand Mody Abstract Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment. Despite these trends in the industry, experience-related research that examines and informs these developments remains under-represented in the hospitality and tourism […]
Consumption authenticity in the accommodations industry: The keys to brand love and brand loyalty for hotels and Airbnb
By Makarand Mody Abstract Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love […]