Skift: Dr. Mody Comments on IHG’s New Mid-scale Brand, Avid Hotels
Avid Hotels Is the Name IHG Gave to Its New Midscale Brand After a 3-Month Wait, Skift Intercontinental Hotel Group has announced the name of their newest brand, Avid Hotels. Elie Maalouf, IHG CEO of the Americas described the new chain as “championing the everyday traveler at an everyday price.” Mid-scale hotel brands like Avid […]
Skift: Dr. Mody comments on IHG’s new mid-scale hotel brand
InterContinental Hotels Group (IHG) recently announced it’s launching a new hotel brand, a mid-scale brand that has yet to be named but will be designed for “principled everyday travelers” who want “exceptional quality at a great price” and are “practical, self-reliant, and value a hard-earned dollar.” Dr. Makarand Mody, assistant professor of hospitality marketing at the […]