Hospitality Discussions with Long Live Lodging
Members of the SHA community participated in Long Live Lodging Panels. Recently, SHA Faculty, Dr. Makarand Mody and Professor Leora Lanz, and a SHA Graduate student, Mara Littman (SHA MMH ’20), joined hospitality leaders on Long Live Lodging panel discussions. 60 speakers across 12 panels came together to discuss all things hospitality, have a Q&A session […]
Boston University School of Hospitality Administration presents its First Icon Award to Richard L. Friedman, President & CEO of Carpenter & Company
FOR IMMEDIATE RELEASE February 11, 2020 BU Hospitality also presents Alumni and Summit Leaders Awards at its Hospitality Leadership Summit, March 20, 2020 (February 11, 2020) Boston, MA – Boston University’s School of Hospitality Administration (BU SHA) is pleased to announce Richard L. Friedman as the first recipient of its Icon Award, to be presented […]
GDPR and Its Impact on Digital Marketing: What We Think We Know
By: Leora Lanz Abstract It is undeniable that GDPR is the current catch phrase and hot topic for global marketers in all sectors. May 25, 2018, marked the official start of the European Union’s (EU) General Data Protection Regulation (GDPR) ruling, though businesses and organizations around the world have been managing the potential consequences of […]
New Options for Managing Hotel Public Relations
By Leora Lanz Abstract Move over Google, because Instagram could be the next best search engine. With 2018 came the ever-growing popularity of the photo-sharing application, and the rise of influential marketers who now have the weight to impact the travel and tourism industry in significant ways. The social site is no longer only for the […]
Professor Lanz and Dr. Mody on Japan’s Newest Emerging Midscale Brand
Hoshino Resorts, a family-owned hotel company based in Japan that’s been in operation for more than 100 years, just announced its newest brand: OMO. The new midscale brand was designed to appeal to tourists, and to capitalize on the visitor boom that Japan has experienced in recent years, as well as the crowds expected for the […]
[HospitalityNet] Professor Leora Lanz Wrote an Opinion Article on Hotel Occupancy
Professor Leora Lanz wrote an opinion article for HospitalityNet, where she helped answer the question: how do hotels fill those last available rooms? She dispels the notion that it’s all from OTAs and offers alternatives that hotels use to sell their remaining rooms. Read More
[Hotel-Online] The Impact of the September 2017 Hurricanes on the Islands of the Caribbean, Prof. Leora Halpern Lanz
The Impact of the September 2017 Hurricanes on the Islands of the Caribbean | Hotel Online The recent chain of fierce hurricanes have caused tragic impact on islands throughout the Caribbean and southern United States. Hurricanes Irma and Maria, with 150+ mph winds, tore through islands including Barbuda, Dominica, St. Martin/Maarten, St. Thomas, St. John, […]
[H-careers] Dr. Bagnera & Professor Lanz Comment on the Role Played by Hotels During Natural Disasters
The important roles hotels play in natural disasters | Hcareers.com During the most recent hurricanes that destroyed parts of the southern United States and Caribbean islands, hotels played a major role in providing shelter and assistance to displaced individuals and families. Dr. Suzanne Bagnera, Clinical Assistant Professor, and Leora Halpern Lanz, Lecturer, discuss the role […]
Professor Lanz Uncovers the Needs and Wants from Hospitality Internships
At the School of Hospitality Administration, work experience in the hospitality industry is a priority. Students are required to complete at lease two 400-hour work experiences and one international experience. These priceless internships and part-time roles not only enhance what is taught in the classroom but prepare students for real-life moments that cannot be replicated […]
BU Hospitality students join SAHIC in Havana, Cuba to discover the islands growing hotel development opportunities
Between May 13-17, 2017 Ally Rung (SHA ’17), Carly Antonioli (SHA ’17), and Juan Montes de Oca Angarita (SHA ’17) joined Professor Leora Halpern Lanz at the South American Hotel Investment Conference (SAHIC) in Havana, Cuba organized by the Latin American Hotel & Tourism Investment Conferences. This was the first time the event was held in Cuba. […]