2017 Food & Beverage Trends by Professor Leora Lanz and Ally Rung (SHA ’17)
All-day-breakfast, Hawaiian poke bowls, house-made condiments – here’s what’s on the horizon for food and beverage trends in 2017. Plus, in their recent article on Hospitality Net, “Cutting through the Clutter to Brand Your F&B in 2017”, Professor Leora Lanz and student Ally Rung (SHA ’17) tell us how restaurants can cut through the clutter to […]
Professor’s Muller & Lanz Comment on Chipotle’s Heavy Promotion Month
Starting today, Chipotle is offering three simultaneous promotions in an effort to gain back loyalty from customers prior to it’s 2015 E. coli outbreaks. Will a heavy schedule of promotions be enough to win back customers? BU School of Hospitality Administration professors Christopher Muller and Leora Lanz discuss the strategy’s pro’s and con’s with Forbes.com. “The college students are on […]
Professor Lanz Shares Top Summer Destinations with WalletHub
WalletHub predicts that this summer’s travel will top 2015, but overall travel spending by American’s will decrease by almost 20%. Professor Leora Halpern-Lanz spoke with WalletHub about her predictions for the top summer destinations, and budget-friendly tips to the make most of the season. This current era of family and millennial traveler enjoy physical activities […]
Professor Leora Lanz Discusses 2016 Food Trends on The Travel Bite Podcast
SHA marketing professor Leora Lanz joined The Travel Bite podcast and host Rachelle Lucas to discuss 2016 Food Trends ranging from restaurant menus, ingredients, and delivery methods. Lanz discussed her recent food trend research which points to 2016 as the “Year of the Crops” with a focus on highlighting vegetables like bok choy. Additionally, new grains and carbohydrate alternatives […]
SHA Professor Leora Lanz Comments on Discovery’s New Travel Experiences
Discovery Channel is expanding into the travel booking business with their new Discovery Destinations travel experiences. The vacation packages will focus on destinations and properties that offer distinct experiential trips. “There is brand prestige with Discovery Channel. And this is a brand extension for Discovery. Anyone who follows certain shows on Discovery Channel, and there […]
SHA’s Advanced Marketing Impress the Best with Final Projects
The Fall 2015 HF 460 Advanced Marketing Strategies classes had the opportunity to create innovative marketing ideas and assemble and document real plans for actual clients. The class proved to be a challenging and thought provoking approach to marketing communications and branding for a variety of hospitality assets. This semester’s clients included: Finger Lakes Wine Country: A destination marketing plan was […]