Active Learning to Improve Self-Confidence and Decision-Making Skills Through the Use of Hotel Simulation
By: APOSTOLOS AMPOUNTOLAS, Ph.D. ABSTRACT This study evaluated the use of hotel simulation learning and how it promotes users’ confidence as a decision-making tool. Given the challenges of preparing students for the service industry, it enables them to make hypothetical decisions based on real-life scenarios. The perceived learning experience can enhance students’ critical thinking ability […]
The Development of Responses to Social Media Reviews in the Lodging Industry
By: Suzanne Markham Bagnera Abstract This case study presents information about User-Generated Content (UGC) on social media sites, like TripAdvisor®. This case study aims to familiarize students with social media websites and demonstrate how management should respond to reviews posted by consumers. Examples of positive and negative management responses are provided to help identify appropriate […]