Administrative Sciences Chair Kip Becker Addresses Fudan MBA Forum in China
On January 6, Associate Professor and Chair of Administrative Sciences Kip Becker traveled to Shanghai, China, to speak at the Fudan MBA Forum at the School of Management, Fudan University. Becker’s presentation on “Social Networks and Innovative Marketing Strategy: Connecting Consumers, Developing Brands, and Protecting Image” was received enthusiastically by students and alumni in attendance. Fudan University is one of mainland China’s top 5 schools.