New Arts Marketing Certificate Program Brings Advertising Techniques to Cultural Work
Boston University’s Metropolitan College recently launched the four-course Graduate Certificate in Arts Marketing. Designed to support those early in their careers looking to gain employ with an arts-driven organization as a marketing manager, it’s the perfect course of study for students seeking to develop their talents in the promotion, advertising, and marketing of the arts. […]
Rare Uplifting COVID-Related News Story has Health Communication Instructor to Thank
As director of communications for the Spaulding Rehabilitation Network, Tim Sullivan (MET’06) is frequently reminded of the adage he often shares with students in his online Media Relations for Health Communicators (MET HC 758) course: “Having a job in communication means having communication responsibilities, as well as ‘other duties as assigned,’” the MET health communication […]
Role for MET Alumnus in Upcoming Marathon Bombing Survivor Biopic
Health Communication faculty member Tim Sullivan (MET’05), director of communications at Spaulding Rehabilitation Hospital in Charlestown, facilitated hospital location filming for the upcoming film Stronger. Based on the bestseller by Marathon bombing survivor Jeff Bauman, the film stars Jake Gyllenhaal and is expected in 2017. Spaulding treated 32 critically injured Marathon bombing survivors, including Bauman, […]
Advertising Professor Quoted in Courier-Journal
Christopher Cakebread, a Boston University College of Communication professor who specializes in sports advertising and who teaches in the master’s program in Advertising, is quoted in the article “Shoe Companies Pay Millions for Walking Ads,” which appeared in Louisville’s Courier-Journal: “When you sponsor a team, you’ve got essentially six or seven months where you can […]
Advertising Professor Cakebread Quoted in USA Today
Christopher Cakebread, a Boston University professor who specializes in sports advertising and who teaches in the master’s program in Advertising, was quoted in a USA Today article on recent NFL scandals and the power of advertising dollars from the league’s largest advertisers and sponsors—such as Anheuser-Busch. “We are not yet satisfied with the league’s handling […]
Chris Cakebread on Uncomfortable Retail Company Mistakes
Chris Cakebread, faculty director of MET’s joint MS Advertising program with COM, was quoted on Yahoo Shine in “The Most Embarrassing Retail Moments of 2013.” In this fascinating look at corporate flubs over this past year, Cakebread states: “Before the days of social media, a PR company would filter all of a company’s ads and […]