Marketing Class Goes Hollywood as Film Director Adopts Students’ Social Strategy Pitch
Students in Lecturer Craig Sender’s Social Networks and Strategic Communication Planning (MET CM 737) contributed to the campaign strategy of the film Any Day Now, which dramatizes the Isabella Stewart Gardner Museum heist.
MET’s Faculty Angle: In Depth on Tariffs in Trade
Professor Marcus Goncalves explains the costs associated with tariffs, as well as the tools marketers can use in response to rising prices, in the latest installment of MET’s Faculty Angle.
New Arts Marketing Certificate Program Brings Advertising Techniques to Cultural Work
Boston University’s Metropolitan College recently launched the four-course Graduate Certificate in Arts Marketing. Designed to support those early in their careers looking to gain employ with an arts-driven organization as a marketing manager, it’s the perfect course of study for students seeking to develop their talents in the promotion, advertising, and marketing of the arts. […]
Global Marketing Management Grad Earns ‘Profoundly Motivating’ BU Innovation Grant for Conscious Dining App
Ghazale Asadi Damavandi was one of seven winners of BU’s Sustainability Innovation Seed Grants on the strength of her “conscious dining” app, GreenFoodx.
Food Business Launched by Global Marketing Management Student Gets International Distribution
Global Marketing Management master’s degree student Parth Mutha is believed to be the first BU student with a product available on Amazon—PROMUNCH, the vegetarian snack he launched during the pandemic.
Trio of Global Marketing Management Students Present Papers at London Institute’s International Conference
In competition with scholars all across the world, three MET Master of Science in Global Marketing Management (MSGMM) students had their papers accepted at the prestigious London Institute’s 2022 Applied Research International Conference (ARICON), held last week at Harvard University. The graduate students, Valorie Luther, Chris Mulvey, and Xiao Zhang, submitted market research papers they […]