Students in the Boston University Metropolitan College MS in Global Marketing Management (MSGMM) program learn to leverage international entrepreneurship opportunities into innovative solutions, solving needs for both consumers and businesses.
Parth Mutha (MET’24) recognized a market that was going unserved when he launched his soybean-based snack product, PROMUNCH, during the pandemic. He knew that there was a deficit in healthy, tasty, vegetarian-based snacks, and so he took a family recipe and created one.
Helped in part by Innovate@BU’s business accelerator BUild Lab, Mutha got his company off the ground. It’s gone well enough that he’s believed to be the first BU student with a product available via Amazon. It’s a far cry from his business’s humble beginnings. “It’s surreal to see my products available on Amazon, knowing that this journey began in my kitchen,” he told BU Today.
He’s putting his MSGMM studies to good use, as PROMUNCH was recently given prominent attention when it was featured as “Amazon’s Choice” on Amazon India, lauded for being “highly rated, well-priced and available to ship immediately.”
Next up, Mutha has more international horizons on his mind, including expanded distribution into Australia and the United Arab Emirates. But first, he’ll be finishing up his MET degree.
Read more in BU Today.