New Arts Marketing Certificate Program Brings Advertising Techniques to Cultural Work
Boston University’s Metropolitan College recently launched the four-course Graduate Certificate in Arts Marketing. Designed to support those early in their careers looking to gain employ with an arts-driven organization as a marketing manager, it’s the perfect course of study for students seeking to develop their talents in the promotion, advertising, and marketing of the arts.
Available both on campus and in an online format, what sets the Arts Marketing program apart is that it is offered through a partnership between BU MET’s Arts Administration program and its Department of Administrative Sciences. This means you’ll get training in marketing techniques, marketing segmentation, social media marketing, data analytics, and strategic decision-making from the same instructors who teach in BU MET’s MS in Advertising and MS in Global Marketing Management programs.
The certificate can be completed in 8 to 12 months and can also serve as a building block to the MS in Arts Administration.
The curriculum is comprised of two primary Arts Administration courses. In Marketing and Audience Development for the Arts (MET AR 720), you’ll lay your arts marketing foundation by learning the theory and principles nonprofit performing and visual arts organizations use to develop audiences, eventually developing your own marketing plan for an arts organization.
Then, in Advanced Arts Marketing Analytics (MET AR 721), you’ll develop a command of approaches to employing data analytics techniques for marketing and expanding audiences—approaches like working with CRMS and databases, building a data-driven organizational mindset, social media analytics, and data visualization.
From there, you’ll have the chance to select two courses from a host of intradepartmental options:
Offered online
- Ecommerce MET AD 648
- Innovative Marketing Techniques MET AD 737
- Market and Economic Research and Analysis MET AD 856
- Current Trends in the Performing Arts Industry MET AR 753
Offered on campus
- Writing for Media Professionals MET CM 707
- Strategic Brand Solutions MET CM 726
- Principles of Search Engine Marketing MET CM 739
- Design and New Media MET CM 744
With the Graduate Certificate in Arts Marketing at BU’s Metropolitan College, you can refine the talents it takes to play a vital role in helping arts organizations succeed. Visit the BU MET website to learn more about this exciting graduate study option.