Photo of two signs on BU Beach. One is blue and says “don’t go viral, wear a mask,” while the left one is green and says “don’t go viral, physically distance.” The day is bright and sunny and the charles river is seen in the background.
September 8, 2020
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Don’t Go Viral

BU has a couple of ad campaigns stressing the importance of every member of the University community abiding by public health guidelines during the pandemic: the student-created F*ck It Won’t Cut It campaign, which has a big social media presence aimed at students, works with Don’t Go Viral, which appears in heavily trafficked places, like the BU Beach (above), where it will be seen by all members of the University community. August 28 photo by Janice Checchio