Photo of the BU Rock painted read with a message from BU's student-led public health campaign, "F*CK IT Won't Cut It". In the background, students walk by.
September 13, 2020
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PSA on the Rock

Like scores of other things, the decades-long annual tradition of spray-painting fraternity and sorority colors on the BU Rock at the BU Beach has given way this year to the coronavirus pandemic. The latest of the rock’s estimated 1,000-plus coats of paint is a nod to the student-led PR campaign F*ck It Won’t Cut It. The COM students aimed for down-to-earth, realistic messages stressing the importance to everyone of measures like masking and social distancing. September 5 photo by Jacob Chang-Rascle (COM’22)