COM’s FIWCI Team Honors Doug Gould

This past year’s F*ck It Won’t Cut It campaign by COM’s AdLab and PR Lab students stressing the importance of abiding by COVID-19 guidelines was wildly successful, and the FIWCI team wanted to show their appreciation to their advisor, Doug Gould, a COM professor of the practice, advertising, for his advice and guidance. “Doug has been instrumental in the campaign’s success,” one of them says. “Along with the university, we are grateful for and to him.” On Tuesday, they presented Gould with a living gift, a maple tree that had been planted on the COM lawn. Celebrating with Gould were FIWCI team members Lindsey Rosenblatt (COM’21) (from left), Megan Coats (COM’21) (holding a laptop so other team members could Zoom in), Ruby Yang (COM’21), and Shannon Neff (COM’21). May 11 photo by Cydney Scott